Thursday, July 31, 2008

You Get What You Pay For. Well, maybe not always...

Poor CNN. They spent all that money on a new poll conducted on their behalf by Opinion Research Corp and then they couldn't bring themselves to use it. Although the poll results were released yesterday afternoon around 3pm ET, Campbell Brown's prime time program at 8pm ET never mentioned it. Instead, Ms. Brown briefly cited CNN's so-called 'poll of polls' (some sort of average of selected polls, but they never tell us which ones).

Why would CNN not use its own poll?

Could it be that the reason CNN chose not to use its own poll was because that poll's results don't fit CNN's predetermined narrative about this election? After all, the CNN/Opinion Research poll showed Obama with a 7 point lead over McCain (51% to 44%), a lead outside the margin of error. CNN's concocted 'poll of polls' gave Obama a five point lead (48% to 43%). That is barely inside the margin of error, allowing the CNN chattering classes to portray the race as a tie.

I guess if you are doggedly determined to present the 2008 presidential contest as a horse race that is 'virtually tied' even the respected polls you pay for can be tossed in the trash if they don't support the narrative. Facts cannot be allowed to get in the way of the network story line.

So much for the 'best political team on television'.

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