Showing posts with label campaign stratgy. Show all posts
Showing posts with label campaign stratgy. Show all posts

Thursday, October 23, 2008

John Sidney McCain III: Out of Money

To paraphrase a certain former Secretary of Defense: "You go through the last two weeks of the election with the ad buys you have, not the ones you might want."

Who would have thought the Republican nominee for President would be flat broke going into the homestretch of the Presidential campaign? But, according to the Associated Press, John Sidney McCain III is just that.

The AP is reporting that according to his campaign's pre-general election report (which runs until October 15th) that after his outstanding debts McCain only has around $24 million left in the bank. Furthermore, through their rather conservative projections they estimate that as of this writing that number is now closer to $12 million (no word on Obama's current cash on hand take yet, but it's expected to be exponentially higher). No wonder he's trimming and even drastically cutting ad buys across the board in states he must win. The decision to take public financing, even his former aides such as Bob Shrum admit, ruined John Kerry's chances in 2004 (their decision to take public financing made them unable to counter the Swift Boat attacks); and they seem to have put a real damper of John Sidney McCain's chances as well.

Keep in mind that McCain is still relying heavily on RNC ad money to keep him visible on the air, but he still is in a tough situation financially speaking, as those ads are not subject to the same discounts from TV stations as candidate ads are. Also, look for the RNC to divert money to key Senate and House races in the coming days.

No wonder McCain's top aides are already quite literally updating their resumes.

Make sure Barack Obama and Senate Democrats have the funds they need to make it through election day.

Monday, September 15, 2008

Join Us! ElectBlue Campaign Road Trip


We're putting our money where our mouth is, and we want you to join us.

This Saturday, ElectBlue will be taking to the road, traveling to the all important swing-state of Ohio to work with the Barack Obama campaign.

If you've been following polls and electoral projections, you know already how important Ohio is. Republicans are working harder than ever in Ohio, and that's why we're putting our boots on the ground there.

You can help too.

Join us this Saturday in Cincinnati, Ohio as we canvass communities and help register new voters. We're taking the fight to Republicans as we help Barack Obama win back the White House.  For information on how to volunteer in other swing states, contact the Obama campaign here.

For more information on how to campaign with ElectBlue,  email us today!

What:  ElectBlue Campaign Road Trip
When:  Saturday Sept 20 (Meet @ 1PM EST) & Sunday Sept 21
Where:  Barack Obama Cincinnati Office

Sunday, August 3, 2008

Reagan, Carville and KISS

I think it likely that the 2008 presidential contest will hinge on the ability of one side or the other to reduce the campaign to one simple, clear message. This was the case in two other recent change elections where the underlying dynamics favored the challenger, but the incumbent candidate (or party) attempted to raise voters' doubts about the risks of voting for change. 

Consider Reagan versus Carter in 1980 and Clinton versus Bush the Elder in 1992. The political environment of those races favored the change candidates, but it was only when the challengers reduced the choice to the simplest of terms that they were able to close the deal with the electorate . Voters wanted change but were hesitant to cast their lot with the relatively riskier challenger until the contest was reduced to a single overarching theme. Reagan and Clinton took the White House by exploiting their opponents' most obvious and simplest weaknesses. 

Reagan made it look easy when he asked: are you better off now than you were four years ago? Day after day, speech after speech, ad after ad, Reagan pounded away at Carter with that simple question. Once voters accepted the notion of  a President Reagan, that simple, focused question almost guaranteed his election. In a similar way, Bill Clinton's 1992 campaign manager, James Carville, latched on to Bush the Elder's greatest weakness with a pit bull-like determination. He kept the Clinton campaign focused like a laser on a very simple theme:  It's the economy, stupid! 

Such is now the situation, I think, for Barack Obama. The Illinois Senator has established his presidential bona fides, both on foreign affairs and domestic issues. In order to win this election he must now Keep It Simple, Stupid (KISS).  How to do that? In my view the answer is very straightforward: the Obama campaign must tie John McCainhand and foot, to the failed presidency of George W. Bush.

On jobs, health care, gas prices, energy policy, Iraq, Afghanistan, Europe, China, trade policy, education and every other issue, the message must be clear and relentless: John McCain = George W. Bush.  A vote for John McCain is a vote for four more years of the same. TV ads must have McCain morphing into Bush and then morphing back again.  Day after day, week after week, with no distractions allowed, Obama must run against Senator McSame.

If Obama allows McCain and the Republicans to make this election about anything else, he runs the very grave risk of losing. It cannot be about race, or about Obama himself, or even about John McCain.  The Obama campaign cannot, or course, allow outrageous attacks to go unchallenged, but it must - at all costs - avoid being drawn off its central, simple message of change from the disastrous policies of Bush/McCain.

So, Senator Obama, let's hear it, all day, every day, from now until November: a vote for John McCain is a vote for more of the same. It is a vote for four more years of Bush failure and incompetence.  America cannot afford that; it is the riskiest course of all.